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Vineeth Purushothaman

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Skift recently referenced a new mojo to be seen with Expedia in 2025 – and my industry radar was telling me the same. So, I decided to have a closer look especially on how Expedia is doing versus… | Vineeth Purushothaman

💰 Expedia's stock soared by 55% in 2025, surpassing Booking.com's increase of just over 10%. Over the past 18 months, Expedia's approach has involved acting as the infrastructure for travel services rather than competing for consumer traffic. Ryanair, Revolut, and British Airways are now partnered with Expedia. Expedia's wholesale bookings increased 26% year-over-year in Q3 2025. Booking.com was designated an EU "gatekeeper," limiting its pricing strategies under the Digital Markets Act.
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Pulled together franchise fee data across IHG, Marriott, Hilton, Wyndham, and Accor from public sources. The numbers are interesting especially if you are a hotel owner/operator. Total fees now… | Vineeth Purushothaman

📈 Pulled from public sources, franchise fees for IHG, Marriott, Hilton, Wyndham, and Accor average 10-12% of gross room revenue. Additional costs include PIP requirements of $10K-$50K per room. Loyalty program fees are rising by 3.9% annually, outpacing the 2.7% increase in room revenue. The infographic details costs for royalties, marketing, and reservation systems, with variations in F&B royalties and technology bundling. Know these differences before franchise talks.
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IHG just disclosed that ancillary services are driving their fee margins to record highs—61.2% in Q4, up 190 basis points year-over-year. Wyndham's ancillary revenues are growing at 19% while their… | Vineeth Purushothaman

💸 IHG's Q4 fee margins soared to 61.2%, a 190 basis point increase year-over-year. Wyndham's ancillary revenues are up 19%, but their core room revenue is stagnant. Accor may spin off Ennismore due to its lifestyle hotels generating triple the fees of traditional properties. In 2023-2024, major chains are pursuing EV charging, wellness technology, and alternative accommodations. Over $500 million was invested in hotel ancillary technology last year. Are we missing out on ancillary revenue opportunities?
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