Novotel Becomes First Hospitality Brand to Join Seafood Task Force
🐟 Novotel, with 600 hotels in 68 countries, joined the Seafood Task Force (STF) in 2024, enhancing sustainable seafood practices in Thailand, Vietnam, and Indonesia. The STF serves 350 million customers globally, ensuring ethical seafood production. By 2027, Novotel aims to ban 350 endangered seafood species and prioritize sustainable sourcing. Initiatives include a 2025 Fishery Improvement Project in India and collaborations in the Middle East, Brazil, and Europe to improve supply chain transparency.
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