CSR and Sustainability

🌎 FuturePlus has enrolled 84 IMPACT CERTIFIED hotels, with 750 sustainability goals achieved among them. Over three years, the platform facilitated over 4,200 sustainability ambitions, surpassing 2,700 targets. 65% of consumers prefer accommodations with trusted labels, and 67% support standardized hotel accreditations. FuturePlus collaborates with partners like Booking.com and Travalyst Compliance for ESG standardization in hospitality. TROO Hospitality began its sustainability journey with FuturePlus in September 2022, focusing on a strategy named TROO Impact. Atlas Hotels, managing 58 UK properties, leverages the FuturePlus platform for cohesive sustainability programs.

🏨 Scandic Hotels to open a new 214-room hotel in Berlin, set to launch in Q3 2026, increasing their total Berlin room count to 992 across three hotels. Located near Kurfürstendamm, offering meeting spaces, restaurant, bar, and wellness facilities post-renovation. The property will be Nordic Swan Ecolabel certified, reflecting Scandic’s sustainable hospitality practices. Scandic's partnership with AXA Investment Managers expands following a 2024 agreement for a Stuttgart hotel. Scandic to run nine hotels in Germany, totaling 2,849 rooms.

📑 FuturePlus added 84 hotels to its IMPACT CERTIFIED ecosystem, responding to travelers' sustainability concerns—70% feel overwhelmed booking sustainable stays. For three years, FuturePlus aids hospitality with environmental/social governance using technology, sustainability frameworks, and expert advice. A trusted badge, IMPACT CERTIFIED, guarantees hotels meet progressive environmental and social criteria. The platform supported TROO Hospitality's sustainability strategy since September 2022. Atlas Hotels, with 58 UK locations, benefits from FuturePlus for a unified, targeted sustainability program. FuturePlus clients set 4,200+ sustainability goals and achieved 2,700+, with 750 goals achieved among the 84 certified hotels.

🚧 Bob W's Sustainability Report indicates hotel carbon emissions are five times higher than estimated. In London, on February 3rd, 2025, Bob W and Furthr introduced 'LEGIT' to assess true environmental impact. HCMI's per-night emissions data used by 30,000 operators—including Hyatt and Marriott—is eclipsed by LEGIT's comprehensive assessment, which considers construction materials, cleaning, toiletries, and waste, revealing a 419% higher carbon footprint than HCMI's for Bob W's properties. An example is Koti Katajanokka in Finland, where emissions jumped from 1.48 to 19.7 kgCO₂e/night with LEGIT. Bob W, the first climate-neutral hospitality provider in 2021, aims for net-zero by 2050 and reported a 90% increase in GHG emissions in 2023, due to a 200% portfolio expansion. They encourage industry collaboration for sustainability.

🌍 McKinsey reports 80% of travelers visit only 10% of tourist destinations, causing environmental strain. 75% of tourists aim to travel sustainably within the next year, with 73% preferring hotels that practice sustainability. Over 200 sustainability certifications exist for the hospitality industry, vital for marketing and compliance. Challenges include the variety of certifications, data management, and regional differences in sustainability regulations. Digital tools can optimize data collection efficiency, accuracy, and cost-effectiveness, while benchmarking against industry standards can offer commercial and social benefits.

📈 Tobias Reinecke was promoted to Head of Development, Investments, and Portfolio Growth at Choice Hotels EMEA, since September 2022. Under CEO David Beers, the leadership team aims to expand their portfolio and brand across the EMEA region by 2025. Currently, the company operates over 400 hotels in 17 countries with brands like Ascend Hotel Collection, Clarion, Comfort, and Quality. The focus is on sustainable growth, profitability, and enhancing stakeholder value propositions.

🛏 Research by Bob W. reveals hotel carbon emissions are at least five times greater than previous estimates. Their new tool, LEGIT, developed with environmental consultancy Furthr, provides detailed environmental impact metrics, now published on their booking site and app. Bob W's application of LEGIT showed emissions 419% higher than HCMI's estimates, due to factors like construction materials and indirect supplier emissions. At their Koti Katajanokka property in Finland, CO₂ emissions per night were recalculated from 1.48 kg to 19.7 kg using LEGIT. Bob W's Sustainability Report for 2023 discloses a carbon footprint of 4,489 tonnes CO₂e, a 90% increase from 2022 due to portfolio growth. Committed to transparency, Bob W became the first climate-neutral international hospitality provider in 2021 and aims for net-zero by 2050.