Sustainability: Can you deliver what you promise?
🌍 On December 3, 2024, it was reported that hospitality and tourism companies are under pressure to not only meet sustainability benchmarks but also to transparently communicate their eco-friendly efforts. Key challenges include minimizing pollution, noise, traffic congestion, and resource depletion. Specific industry issues involve excessive energy consumption, inefficient supply chains, and carbon-intensive travel practices. Legal and ethical mandates like the EU's Green Claims Directive enforce accuracy in sustainability claims for a competitive edge.
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