ITB China 2025 spotlights key travel trends
🗺 May 13, 2025, in Shanghai: ITB China 2025 will be held from May 27–29, spotlighting China's tourism rebound. China's outbound trips hit 130 million in 2024, projected to reach 155 million in 2025, and possibly 200 million by 2028. Gen Z and Millennials shape travel trends with a preference for spontaneity and exclusive experiences. 77% of trips are booked within a month, driven by tech-savvy travelers using AI and social platforms for personalized planning.
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