Marriott launches new collection brand targeting regional brands and hotels
🏨 Marriott International has launched "Series by Marriott," a midscale and upscale collection brand, expanding in India through a founding deal with Concept Hospitality Private Limited (CHPL). Marriott's partnership includes over 100 hotels, offering amenities like free Wi-Fi and breakfast. CHPL's Fern brands will affiliate with Series by Marriott, tapping into India's growing hospitality market. Marriott Bonvoy's 230 million members will benefit, as India’s middle class is projected to reach 1 billion by 2047.
Share