Hotel Openings

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Ruby Group to open second hotel in Geneva by 2028

📍 Ruby Group plans to open its second hotel in Geneva's financial district in Q3 2028. Located at Rue de Hesse 18, the hotel will offer 124 rooms in a converted former bank with 4,150 sqm of space. The project is part of a broader expansion, including new hotels in Berlin, Copenhagen, Rotterdam, and Stockholm, marking Ruby's 34th property. Geneva is seeing increased interest from hotel groups like easyHotel and Room Mate Hotels.
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easyHotel adds three new properties in Spain

🛠 easyHotel expands in Spain with three new properties in Madrid, Barcelona, and Valencia, boosting its local portfolio to five hotels with over 250 rooms. Madrid Alcalá is now open; Barcelona La Sagrera opens on July 7, and Valencia’s Ciutat Vella in August. Room prices start at £52-£65 per night. These low-carbon, budget-friendly hotels feature free Wi-Fi and are designed to reduce CO2 emissions by 21%. Spain welcomed 90 million international visitors in 2024.
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[Update] 10 Years of Moxy Hotels: Towards 100 Hotels in Europe by 2025

🏨 Moxy Hotels, Marriott Bonvoy’s lifestyle brand, aims for 100 European hotels by 2025, with 17 new openings planned. In October 2024, Moxy Barcelona launches with 414 rooms. In Turkey, Moxy Istanbul Beyoğlu opens by year-end, with a second hotel in Izmir. Moxy Luxembourg Airport recently opened with 129 rooms. Future sites include Spain, Turkey, Luxembourg, France, Italy, Germany, Poland, Ireland, Portugal, Belgium, Serbia, and Switzerland, reflecting a bold expansion strategy.
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[Update] The expansion of Ibis brand family across Europe

🏨 Ibis is expanding in Europe with new hotels in Estonia, Germany, Spain, Belgium, and the UK. Notable openings include Ibis Styles Tallinn, Ibis Styles Madrid Airport with 260 rooms, and Ibis Budget Madrid Albasanz with 99 rooms, all set for June 2025. Other locations include France, Germany, Hungary, and Poland, focusing on urban and airport locations. Each Ibis Styles hotel incorporates local design elements, enhancing cultural appeal and targeting both leisure and business travelers.
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Ennismore launches Luura brand in Greece

📍 Ennismore partners with Vivium to launch the Luura brand in Greece, debuting two boutique hotels on Paros. Luura Cliff, opening in April 2026, will feature 39 rooms and amenities like a spa and a private chapel. Luura Sand, with 45+ rooms, will open in 2027. Both hotels will feature curated F&B venues by Ennismore and Rikas Group. This expansion marks Ennismore’s entry into Greece and the Morgans Originals’ first non-UK hotel.
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Ennismore adds boutique brand Luura to Morgans Originals 

🏖️ Ennismore partners with Vivium to launch Luura under Morgans Originals in Paros, Greece, April 2026. Luura Cliff, a 39-room hotel, will open on the island's west side, followed by a 45+ room boutique hotel on the east in 2027. Amenities include a sunset cliff bar, private chapel, spa, fitness facilities, and beach access. F&B concepts from Rikas Hospitality Group and Paris Society will be featured. This marks Morgans Originals' first expansion outside the UK.
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Ramada Plaza by Wyndham Orlando Resort & Suites Completes South Tower Renovation

🏨 Ramada Plaza by Wyndham Orlando Resort & Suites completed a $7 million renovation of its South Tower, upgrading 164 guestrooms. Located one mile from Universal Orlando Resort, the hotel features modern Roja room design, 50” 4K TVs, and spa-inspired bathrooms. Amenities include a rooftop pool, fitness center, and free shuttles to theme parks. The renovation coincides with the opening of Universal’s EPIC Universe theme park, enhancing the guest experience in Orlando’s theme park district.
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easyHotel expands in Spain with new hotel openings

🏨 easyHotel expands in Spain with three new hotels in Madrid, Barcelona, and Valencia, increasing its portfolio to five locations. Key openings: Madrid Alcalá (77 rooms) offers prime access to landmarks; Barcelona La Sagrera (75 rooms) opens July 2025; Valencia Ciutat Vella (95 rooms) opens August 2025. These hotels focus on sustainability with low-carbon designs, reducing CO2 emissions by 21%. Spain's tourism forecasts 90 million international visitors by 2024, supporting easyHotel's growth strategy.
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AC Hotel Wichita announces appointment of management team

🏨 Jeff Barnett and Holli Maestas will lead operations and sales at the AC Hotel Wichita Downtown, opening July 16, 2025, at 105 S. Broadway Ave., Wichita, KS. Jeff, with 15+ years in hospitality, has managed properties in Wichita since 2019. Holli, a Kansas native, brings 11+ years of experience to her sales director role. The hotel, part of Marriott’s portfolio, is in the historic 1929 Brown/Broadway Plaza Building. Managed by Greenwood Hospitality.
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Independent Hotel Show London opens 2025 award entries

📰 UK: Entries for the 2025 Independent Hotel Show Awards are open. When? October 6, at Olympia London. Categories include Hotel Rising Star, Hotel Design of the Year, and Independent Hotel of the Year. How? Hosted with Preferred Hotels & Resorts. In 2024, Grove of Narberth won Independent Hotel of the Year, highlighting team dedication. Glenn Wallace and Brenda Collins emphasize innovation and excellence in independent hotels. Submit entries [here](https://www.independenthotelshow.co.uk/awards).
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