Sprinkles founder Candace Nelson traces her career path from corporate America to ‘Queen of Cupcakes’
🍰 Candace Nelson, founder of Sprinkles and Pizzana, and a TV personality featured on Food Network's "Cupcake Wars" and Netflix's "Sugar Rush," shared her entrepreneurial journey at CREATE: The Event for Emerging Restaurateurs. She authored "Sweet Success: A Simple Recipe to Turn your Passion into Profit," a best-selling book given to conference attendees. Sprinkles, known for its gourmet cupcakes, debuted in Beverly Hills during the low-carb craze and had lines out the door from day one, selling out before noon. After selling Sprinkles to KarpReilly, Nelson opened Pizzana, an artisanal pizza concept with seven locations, and is now expanding through a loyalty program and seeking new investments with CN2 Ventures.
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