SMART hotel goals: drive results & growth
🏨 In 2025, hotels are adopting strategic goals to enhance growth. Key focuses include increasing direct bookings by 20% in Q1, improving ADR by 5% by year-end, and achieving 90% occupancy during peak seasons. Goals aim to boost guest satisfaction with a 95% customer satisfaction target and a 20% boost in loyalty program sign-ups over 8 months. Sustainability efforts target a 5% reduction in plastic use within 12 months. The SMART framework helps ensure these goals are specific, measurable, achievable, relevant, and time-bound.
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