With M Social New York Downtown opening, Millennium Hotels paddles further into the blue ocean
🏨 On Wednesday, in New York, Millennium Hotels & Resorts opened the 569-room M Social Hotel New York Downtown, a $60-million renovation of the Millennium Downtown New York. The rebranded hotel, operated by Highgate Hotels, features a new restaurant, Beast & Butterflies. The hotel is trading at a 20% higher ADR compared to its previous branding. M Social's lifestyle vertical includes locations in Singapore, Paris, and Dubai, with a new location planned in Sunnyvale, California, in 2026.
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