Accor reinvents travel loyalty with global subscription relaunch
👤 Aug 7, 2025: Accor revamps its Asia Pacific loyalty program, Accor Plus, into ALL Accor+ Explorer, launching October 1, 2025. This premium subscription offers Gold status, two free nights annually, and exclusive global discounts. Subscribers stay five times more nights and spend 2.3 times more than non-members. Accor targets a $2 trillion subscription economy, driven by insights from over 7,000 members, AI-driven personalization, and a focus on building a community and lifestyle ecosystem.
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