Google’s AI overviews reshape travel search
✈️ Jul 25, 2025, Google reveals at Phocuswright Europe that AI Overviews increase global search queries by 10%. These features simplify trip planning by integrating flights, hotels, and activities into single searches, enhancing user engagement. Google tests ad placements in AI Overviews, offering travel marketers new visibility. The advancements drive towards hyper-personalized marketing. Watch more: [PhocusWire](https://www.phocuswire.com/phocuswright-europe-2025-google-search-ai-travel).
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