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Innovation

4503 posts

[[ 9 ]]

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  • 1 min

Consumer Trends: 2025 Mid-Year Report

  • Automatic
  • 21 July 2025
📊 Dan Frommer, July 2025, highlights in a 125-slide Consumer Trends Report with Coefficient Capital, how over 3,000 US consumers view AI, longevity spending, and pets as a market. The report shows Gen Z's AI perceptions, trust in podcasts over news, and membership options at $200/year or $20/month. Survey conducted with Toluna. Sign up for free access or subscribe to The New Consumer for deeper insights.
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  • 2 min

The future of luxury hospitality? | Oliver Corrin

  • Oliver Corrin
  • 21 July 2025
💻 At the Skift Data + AI Summit, Marriott’s Naveen Manga proposed a revolutionary view of AI in luxury hospitality. He suggests AI should "Automate, Assist, Augment, Aid" to enhance guest experience. The focus is on emotional intelligence and creating human moments, such as anticipating guest needs like preferred wine and room service. AI should align operations and enhance connections, ensuring guests feel unique and valued, driving the future of luxury. #HospitalityInnovation #LuxuryIsFeeling
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  • 3 min

We Need to Talk About AI and What It Means for Tourism

  • Cody Chomiak CDME
  • 21 July 2025
💻 Travel Manitoba tackles digital challenges with AI by structuring content like FAQs to enhance visibility, using tools like ChatGPT to check response accuracy. They focus on digital inclusion and forming partnerships with authoritative brands. Traditional KPIs like pageviews are shifting to measure influence beyond clicks, using tools like Adara and Sojern. Travel Manitoba emphasizes authentic storytelling to combat AI bias. They monitor AI model citations for content exposure, expanding metrics to include AI influence without clicks.
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Will you let ChatGPT book your trip?

  • Automatic
  • 21 July 2025
🛫 Jul 21, 2025, OpenAI's ChatGPT introduces "Agent Mode" to revolutionize travel planning by making real bookings for hotels, flights, and tours. This tool targets busy individuals, assisting with trip itineraries and more. Initially available to ChatGPT Plus, Team, and Pro users for $20/month, it promises personalization over time. However, concerns about privacy and trust linger as users consider sharing sensitive data with AI for travel tasks.
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Paraphrased fake reviews: a new frontier in online deception

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  • 21 July 2025
💬 Jul 21, 2025, AI advancements complicate fake review detection globally. Generative AI, like ChatGPT, enables large-scale creation and paraphrasing of reviews, evading traditional detectors. A new pattern-based method achieves over 90% accuracy, outperforming current tools. Platforms such as Amazon, TripAdvisor, and Yelp invest in fraud prevention. Cross-platform collaborations and government policies emerge to tackle these challenges, emphasizing the ethical risks of AI misuse. Explore the implications at ScienceDirect.
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Is Google becoming the next big OTA?

  • Automatic
  • 21 July 2025
📅 Jul 21, 2025: Google is expanding in the travel industry with AI tools like Gemini, potentially reshaping travel planning. Despite this, they haven't yet become a direct travel provider due to financial, legal, and trust concerns. Google’s significant earnings from OTAs, such as Booking.com and Expedia, could be at risk if they compete directly. Challenges include legal exposure and restricted access to airline data. Travel agents can still compete by emphasizing personal service and adapting through SEO and AI investments.
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  • 2 min

A Better Guest Experience Starts Here – The Thai Hotel That Got It Right with STAAH

  • Nashi Dasgupta
  • 20 July 2025
🏨 Located in Bangkok, Jasmine City Hotel adopted STAAH’s channel manager to overcome manual OTA management challenges. Switching to STAAH brought automation with features like real-time sync and bulk updates. Nutthiwut Jaikaew highlights time savings and fewer errors, enhancing team productivity and guest experience. AI-powered review responses and performance insights have improved online visibility and market responsiveness. The change led to better rate parity and increased bookings, confirming the effectiveness of the STAAH system.
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  • 1 min

Former Heads of Google Travel and Tripadvisor Form AI Startup to Head Off Online Travel Agencies

  • Dennis Schaal
  • 19 July 2025
💻 DirectBooker, backed by Steve Kaufer and Richard Holden, aims to integrate hotel listings into AI tools like ChatGPT and Gemini. This strategic move challenges online travel agencies such as Booking.com. Sanjay Vakil, CEO and co-founder, highlighted the need for growth beyond the current team of three to prevent OTAs from dominating. Vakil has previous experience at Google Travel and Tripadvisor. Co-founders include Theresa Meyer, serving as Chief Product Officer.
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  • 2 min

Bilt Launches ‘Home Away from Home’ Luxury Hotel Platform

  • Tony Loeb
  • 19 July 2025
💻 Summer 2025 marks record travel and cyberattack surges, with 82% of North American hotels targeted during 2024's peak. Cyberattacks, driven by AI, focus on POS systems, guest Wi-Fi, and front desk tech. Downtime can exceed 12 hours, incurring million-dollar losses. Despite risks, many hotels lack advanced cybersecurity, with 40% citing outdated tech and 22% neglecting staff training. Only a fraction employ managed security services, crucial for reducing breach recovery time. Cybersecurity is essential for business continuity and guest trust.
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  • 2 min

Wyndham and Grubhub Launch Hotel Delivery Partnership

  • Tony Loeb
  • 19 July 2025
💻 Hotels in North America faced a significant rise in cyberattacks in summer 2025, with 82% experiencing successful breaches in 2024. Attack frequency increased for 66%, and severity rose for 50%. Vulnerabilities include POS systems and guest Wi-Fi. Attacks often result in over 12 hours of downtime and hefty financial losses. Only 40% of hotels cite outdated tech as a major risk, while 22% lack regular staff training. Cybersecurity is crucial for guest trust and business continuity.
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