Innovation

📈 Actabl launched HotelData.com in Atlanta, Georgia, as a free resource for hoteliers. The 2025–2026 Budget Planning Guide offers insights into labor costs, with a 6.6% year-over-year increase, and revenue performance, where RevPAR was $105.12 against a budgeted $123.89. ADR remained stable at $186.14. Forecasts anticipate RevPAR of $108.92 for H2 2025 and profit margins rising to 39.3%. HotelData.com aims to provide actionable data to enhance budgeting and decision-making.

📣 Peter Piper Pizza, in collaboration with SoundHound AI, has introduced a voice AI system for phone orders at all locations in Arizona and Albuquerque, NM. The AI understands natural speech and is trained on the full menu, enhancing order efficiency. This system, implemented for summer, supports simultaneous calls and provides information on store hours and services. Genaro Perez, CMO, highlights convenience, while James Hom, CPO of SoundHound, emphasizes the technological innovation in customer interactions.

🏨 July 17, 2025 – Shiji's Q2 2025 Guest Experience Benchmark shows the Global Review Index (GRI) at a record 86.9%, peaking at 87.0% in May. Guest satisfaction rose, especially in 3-star hotels (+0.6%). Review volumes grew by only 0.4% year-over-year, with declines in North America (–3.0%) and Europe (–1.2%). Google reviews increased by 10%, while average response times improved to 3.1 days, down from 14 in 2019, due to AI tools.

📱 August 1, 2025, G6 Hospitality launched a 24/7 customer support service for guests of Motel 6 and Studio 6 in Dallas, Texas, extending from the previous 18-hour window. Guests can contact support via phone (1-800-557-3435), email (Guestrelations@g6reservations.com), and social media. CEO Sonal Sinha emphasizes the importance of this service during peak travel season. The company also introduced an AI-powered My6 app for personalized bookings.

📈 Josiah and Sarah discuss Sarah's journey from starting as a radio journalist at 16 to becoming a Head of Editorial at Actabl. Sarah worked in hospitality as a receptionist at a 40-room inn in the Cotswolds and later shifted to travel journalism. Actabl recently launched HotelData.com, a free resource for hoteliers. The 2025 budget guide reveals a 15% gap in budgeted vs. actual RevPAR, while ADR remains stable. Despite revenue challenges, hotels hit gross operating profit targets, showing strategic cost management, particularly in labor.

📚 Martin Soler discusses marketing strategies and efficiency challenges in hospitality. Holidays impact European marketing schedules, and traditional paper systems sometimes outperform modern tech in hotel check-ins. Agencies should prioritize action over planning for immediate results. N.Y. agency Wørks emphasizes art in branding. Google SEO strategies are evolving with AI. The debate on hotel personalization continues, questioning AI's role. Independent hotels could surpass OTAs by leveraging detailed website content. Execution should triumph over extensive planning in marketing.

💳 TerraPay and XanderPay partnered to simplify international hotel payments. Hotels can now centralize operations on a single platform, reducing costs and improving cash flow management. This collaboration empowers hoteliers with control over collection, settlement, and reconciliation processes, optimizing financial operations and unlocking growth in the digital tourism economy. The partnership shifts payment strategies to centralised models, reducing reliance on traditional systems like SWIFT, and enhancing guest-centric payments for seamless experiences in the hospitality sector.

📱 Peter Piper Pizza, in Arizona and Albuquerque, NM, has implemented SoundHound AI technology, enabling voice AI agents to process phone orders efficiently. This system is operational across all locations, handling multiple calls simultaneously and allowing staff to focus on hospitality. The AI can also provide information on store hours, party packages, and allergens. Chief Marketing Officer Genaro Perez emphasizes the convenience this offers busy families, while James Hom, Chief Product Officer at SoundHound, highlights the enhancement in customer experience.

📶 Jady West, Vice President of Hospitality at Hospitality Network, highlighted at HITEC that high-performing Wi-Fi and cellular connectivity are now as crucial to hotel guests as showers and pillows. Cox Business research shows 80% of cellular traffic is indoors, and younger travelers expect flawless tech experiences. Hotels often struggle with connectivity, especially in smaller venues. Investing in private networks and understanding guest expectations through data can help hotels meet these rising demands and maintain guest satisfaction.