ChatGPT enters the checkout lane
🛒 Jul 17, 2025, OpenAI plans to monetize e-commerce within ChatGPT by introducing in-chat checkout, partnering with Shopify. This move aims to generate revenue from product sales directly on the platform, impacting free users. Shopify’s technology enables seamless transactions without leaving ChatGPT. This strategy challenges Google’s advertising-driven model and prompts brands to explore “AIO” practices for AI search. OpenAI considers affiliate models but currently avoids traditional ads. Enhanced memory in ChatGPT personalizes shopping experiences.
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