Innovation

💻 In April 2025, Smart Hotel Manager partnered with Remington Hospitality in Dover, Delaware, to enhance their Live Safety platform across seven Remington properties. This mobile platform improves emergency readiness with multilingual support and real-time tracking. It addresses issues like staff turnover and outdated emergency plans. New features, including navigation and push notifications, are being added based on feedback. Performance metrics like response time are under observation as the project expands to more hotels.

🤖 AI agents are transforming consumer interactions, with browser-based tools like Mariner and Operator making autonomous decisions and purchases. This shift requires brands to adapt by appealing to both human and AI "shoppers" to avoid losing awareness and search traffic. There are potential security and operational risks with increased AI reliance. Brands should focus on experiential and emotional value in AI-driven markets, preparing for "zero-touch" engagement and enabling cross-brand and multi-service AI integration.

📱 In the hotel F&B sector, outdated systems like clunky POS terminals and handwritten orders impede efficiency and guest satisfaction. Chris Lawson of IPORT suggests a phased technology upgrade to empower staff with smart, connected tools. Key strategies include integrating F&B tech with core systems, leveraging data for personalization, and emphasizing staff augmentation over replacement. This approach enhances guest experience, reduces operational friction, and aligns with modern expectations for personalized service.

🌐 Google is indexing Instagram Professional account content, enabling posts to appear in Google searches. This integration merges social media with search, expanding creator and brand reach. Travel brands like Beautiful Destinations can now optimize content for both social and search platforms. By 2025, leading brands will focus on scroll-stopping, value-led content over traditional paid strategies. Prioritize discoverability with compelling storytelling and AI search visibility. More insights from the Google meeting to come.

🌐 More than 50% of U.S. travelers have experimented with generative AI, with 33% using it for travel-related activities. This shift, driven by Phocuswright's findings, highlights AI's role in transforming trip planning and booking. Beyond traditional search engines, AI is increasingly integral to travel discovery. As companies like Google enhance AI integration, the interaction with AI-generated results is set to rise significantly, altering how trips are visualized and executed.

💻 B2B travel technology marketplace, HBX Group, has obtained ISO 27001:2022 certification from AENOR for advanced information security management. This international endorsement highlights HBX Group's commitment to data protection and secure management of information systems through risk management, audits, and monitoring. Andres Llamas, Head of Information Security, emphasizes this certification as a reinforcement of trust for clients and collaborators. AENOR, Spain's leading certifier, underscores the certification's significance for companies handling extensive third-party data.

🛫 In 2024, the travel industry became the most attacked sector, experiencing 27% of global bot attacks, up from 21% in 2023. These attacks are facilitated by AI and automation tools, with simple bot attacks rising to 52% of traffic on travel sites. Bots now account for 59% of travel web traffic, leading to increased operational costs and reputational damage. The solution? A multi-layered, AI-driven defense strategy to counteract these threats effectively.

🛳️ Vertical Systems collaborates with Carnival Cruises to automate cruise bookings and itinerary management for P&O, Cunard, and Princess. In partnership with Dreamlake, phase two of their integration enhances back-office efficiency using Tarsc software. This week, new functionality reaches Vertical Travel Group, Holiday Elite, and Your Holiday Booking. Lewis Johnston notes the reduced manual input and improved after-sales process. Previous integrations include easyJet, Jet2, and Olympic Holidays. CTO David Becker emphasizes creating an effortless booking ecosystem.

🛫 Traxo expands its Marketplace with six new partners, enhancing corporate travel data integration. Over 400 companies use Traxo's solutions, improving safety, ESG tracking, and cost management. New partners include AlertMedia for emergency communication, Alō Index for ESG data, Elements for travel ROI, Fare Audit for fare accuracy, Restrata for risk management, and Travlr ID for data control. These integrations allow real-time access to Traxo clients’ bookings, ensuring smarter and more secure travel experiences.

🛳️ MSC Cruises, the world's third-largest cruise company, partnered with Peopleware to overhaul workforce management for global contact centers. Previously reliant on spreadsheets, MSC standardized processes to handle seasonal peaks, such as new ships or marketing campaigns. The new system ensures better customer service, lower abandonment rates, and more employee autonomy via a self-service portal. Workforce management has become a strategic driver for customer service and business decisions, according to Michele Pepe, Corporate Workforce Planning Manager.