The Next Wave in Hotel Revenue Management: AI, Data Integration, and Real-Time Insights
💰 At HITEC 2025, hotel industry leaders, including Mark Lewis-Brown from Zucchetti North America, highlighted the evolution of revenue management systems (RMS). Instead of relying solely on historical data, modern RMS now incorporate real-time intelligence from diverse sources, such as airline bookings and flight searches. This shift is crucial in volatile markets, marked by reduced inbound traffic from Canada and federal travel. Automation and integration with PMS/CRS platforms enhance operational efficiency and strategic capability.
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