Innovation

🛳 Traveltek and Traverse Automation are launching AIVA, an AI-powered cruise booking assistant, in July 2025. AIVA processes natural language queries, providing personalized cruise quotes in under three seconds. Currently in BETA, it will be available exclusively via iSell Connect. The system analyzes over 1,000 options simultaneously, simplifying complex searches for agents. This innovation aims to enhance service and competitiveness by bridging the gap in instant, personalized customer service.

💻 HBX Group, a B2B travel technology marketplace, partners with Wallbid, backed by Fairfax, to offer Cybersential, a cyber risk assessment service. Available to European hospitality businesses, it identifies vulnerabilities, aids compliance, and offers cyber insurance. With rising cyber threats, hotels can secure digital operations, protect guest data, and maintain compliance. HBX's initiative reflects the need for cyber resilience as hotels digitize. Interested partners can access the service through HBX Group's platform.

📈 Jun 27, 2025: Cloudbeds' report states AI search engines, like ChatGPT, are transforming hotel discovery. Branded hotels dominate with 2 out of 3 AI recommendations and OTAs cited in over 55% of results. AI visibility correlates with digital presence—98% on YouTube, 97% on travel blogs, 95% on Reddit. Independent hotels must enhance OTA strategies, maintain updated websites, and manage reviews to improve AI visibility, embracing "Generative Engine Optimization" (GEO).

🥗 Keke’s Breakfast Cafe, acquired by Denny’s in 2022, is expanding with 73 locations and over 140 in development. Partnering with PAR Technology, Keke's is enhancing its operations using PAR POS and PAR Pay systems. These upgrades enable efficient order-taking via mobile tablets, reducing wait times and improving service. This tech transformation aligns with Keke’s brand evolution, including new store designs and a family-focused menu. Savneet Singh, CEO of PAR Technology, emphasizes the blend of smart technology with breakfast hospitality.

🥞 Fast-growing Keke’s Breakfast Cafe partners with PAR Technology Corp. to implement PAR POS, PAR Pay, and hardware solutions, enhancing operational efficiency and guest experiences. Acquired by Denny’s in 2022, Keke’s expanded from Florida to 73 locations, with 140 more planned. The tech upgrade aligns with a brand transformation featuring new designs and menus. Mobile tablets streamline service, reducing wait times and enhancing interaction, supported by PAR’s cloud-based platform for seamless system integration.

💻 Lighthouse launched Connect AI in Denver, providing an AI engine for hotels to connect with AI travel platforms. It enables AI-driven bookings via platforms like ChatGPT and Claude. Data shows 50% of travelers will use AI for leisure travel in the next 12 months. Connect AI boosts hotel visibility, information access, and direct bookability. Lighthouse supports over 80,000 hotels, handling 1.7 billion daily price changes globally, ensuring data accuracy and integration with various booking engines.

🚢 River cruises offer sustainable luxury travel with lower emissions due to smaller ships. They use solar panels and hybrid engines, reducing fuel use by up to 40%. Plastic reduction initiatives include replacing single-use plastics with bamboo and glass alternatives. Water-saving systems achieve 40% savings, and new innovations like waste-to-energy systems and electric propulsion are being adopted. Guests contribute by using digital documents, refillable bottles, and participating in local clean-up efforts, enhancing eco-friendly travel experiences.

🖥 Amazon predicts AI could lead to job losses, particularly beyond property level in hotels. Rembrand's digital ad insertion in influencer videos is costly for hotels due to inventory constraints. B2A marketing focuses on AI agents aiding consumer purchases, but its practicality is debated. Mandarin Oriental secured a brand color with Pantone, raising debates on brand color stability. Hotels could capture EV-friendly guests by installing slow overnight chargers for $10/charge. At HITEC, innovation was driven by people, not just tech.