Super.com: The fintech-flavored OTA making waves in hotel distribution
📈 Jun 25, 2025, Super.com, the evolved form of SnapTravel (founded in 2016), is disrupting the OTA market dominated by Booking Holdings and Expedia. Rebranded in 2022, it offers travel deals and fintech services, targeting price-sensitive users. Super.com competes on Google Hotels, leveraging European DMA regulations and AI search summaries. It sources inventory through global bedbanks and direct partnerships. Super+ membership provides unpublished rates, challenging hotel parity and presenting an opportunity for mobile-first travelers.
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