Innovation

📈 Quore completed a fully-customized Preventive Maintenance (PM) template for LBA Hospitality, a Dothan, Ala.-based hotel management company. Since 2017, LBA uses Quore across more than 100 properties from brands like Hilton, IHG, and Marriott. This standardization enhances maintenance management, guest satisfaction, and operational efficiency. Quore’s intuitive platform allows for electronic tracking of inspections and facilitates proactive issue resolution, directly impacting guest experience. LBA collaborates with Quore on brand integration projects, including one with Marriott’s GXP platform.

📝 Booking.com updated its guest review score system at the end of January. Scores are now weighted more towards recent reviews. About 50% of properties saw no change, while 4-5% experienced significant shifts. Feedback from partners prompted this change to make scores more dynamic, reflecting real-time guest satisfaction. Hoteliers should prioritize guest experience, prevent negative reviews, and use in-stay surveys. Responding to reviews is essential, even if it doesn't yet affect scores. Online reviews are increasingly integral to revenue and operational strategies.

🍽 At the 2025 National Restaurant Association Show, Ian Livesay from Epson America highlighted the importance of integrating digital transformation with physical infrastructure. With labor shortages and rising costs, automation is crucial. Effective labeling can cut errors and boost efficiency, saving time and money. Long-lasting, adaptable hardware is essential for future tech integration. Flexible upgrades, not system overhauls, help manage evolving tech needs, balancing legacy and innovation for sustained performance.

🌐 Accenture’s 2025 Consumer Pulse survey of 18,214 consumers across 14 countries found 73% faced "information overload" when booking travel. Gen AI now leads travel discovery, with 80% of travelers using it. 93% of active Gen AI users value shaping experiences, while 78% want AI shopping assistants. 57% seek AI solving across brands. Travelers are 1.3x more engaged and 1.7x likelier to accept higher prices for emotional connections. 81% seek immersive research experiences, with 42% ready to switch brands for real-time solutions.

💻 Fabian received the 2025 Rising Star in Restaurant Technology Award. Presented at MURTEC on March 11 and sponsored by Milagro, the award recognized her career shaped by mentorship and passion for tech implementation. Her path began with a computer from her software engineer father and led to a major in computer information systems. The 2026 nominations open on December 1. Fabian’s experience emphasizes the value of recognition and mentorship in career development.

🛫 Jun 9, 2025: Mauricio Prieto discusses AI's growing role in travel. AI agents are shifting from passive tools to active participants, automating discovery to booking. Companies like Google are streamlining the travel process, making it more efficient. AI platforms like OpenAI's Operator are changing travel services, hinting at a new era for travel agencies. The travel industry must innovate to meet these challenges, leveraging AI to remain competitive in an automated future.

🏨 Jun 9, 2025, global hotel industry faces disruption as OTAs like Airbnb and Booking.com expand. Airbnb diversifies into travel ecosystems, while Booking.com integrates travel experiences. Ancillary services, making up 30% of hotel revenue, are at risk. Hotels are advised to partner with platforms or innovate their offerings. Quality assurance emerges as a priority, with Booking.com and Airbnb leading. Hotels must become “experience orchestrators” to remain competitive in the evolving marketplace.

💻 Jun 9, 2025, UK: Lloyds becomes the first UK bank to offer in-app travel bookings through its banking app, employing Hopper's AI technology. The service includes features like Price Prediction, Best Price Guarantee, and Price Drop Protection. This integration reflects a broader trend of embedding travel services in financial platforms, driven by significant consumer spending in travel. The move encourages hotels to diversify beyond traditional booking channels due to evolving customer demands for all-in-one solutions.

💸 Jun 9, 2025: Booking Holdings, Expedia Group, Airbnb, and Trip.com Group spent $4.5 billion on marketing in Q1 2025, following a $17.8 billion spend in 2024. Booking Holdings increased direct bookings to mid-60%, Expedia launched the AI tool Trip Matching on Instagram, and Airbnb expanded in Spain, Italy, Brazil, India, and Japan. Trip.com increased marketing by 30%, targeting seniors. These strategies aim to reduce reliance on Google and enhance brand control.

📖 Jun 9, 2025—AI is reshaping hotel search dynamics, highlighting Generative Engine Optimization (GEO) as a key strategy. GEO is essential as AI tools like ChatGPT and Gemini influence travel discovery. Traditional SEO remains crucial but insufficient alone. Hotels must enhance their digital presence, ensuring branded web mentions are frequent and consistent. Early GEO adopters may gain a competitive advantage in AI-driven searches. For more, visit the original article at Ahrefs.