Jackie Secor Joins Taco John’s as COO
🚀 Accenture’s 2025 Consumer Pulse survey, encompassing 18,214 participants from 14 countries, highlights AI's pivotal role in enhancing travel consumer experiences. Currently, 80% of travelers use generative AI (gen AI) tools, making it the top travel discovery channel. Key findings reveal 93% of active gen AI users rely on AI for purchase decisions, and 78% are open to AI shopping assistants. Travelers are 1.3x more engaged with emotionally resonant brands, with 79% valuing personalized interactions.
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