Gen AI is becoming a top source for travel…
💻 According to Accenture's Consumer Pulse Survey 2025, 80% of travelers across airlines, hotels, and travel platforms now use generative AI tools, surpassing social media and OTAs for travel discovery. 93% of active Gen AI users value shaping personal experiences. 78% are open to AI-powered shopping assistants, while 57% desire multi-brand AI support. Travelers are 1.3x more engaged and 1.7x likelier to accept higher prices for emotionally engaging experiences. 79% want brands to remember them personally.
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