109 – AI caution and skepticism
📱 Google I/O 2025 announced numerous AI advancements, signaling a shift in search technology. Personalization in hospitality is impeded by a lack of recognition, not emotional intelligence. Tom Goodwin critiques digital advertising's decline in creativity. Retail media requires significant management but offers qualified audiences. Booking.com's short-term rentals may soon surpass Airbnb. The Media Mix Navigator aids in media planning. AI adoption in hospitality is essential for improved efficiency, despite skepticism about potential risks.
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