Lastminute reclaims its legacy in new…
💰 European Travel-Tech leader lastminute.com launched a new marketing campaign targeting UK, France, Germany, and Italy, with a strategic entry into Sweden. Leveraging trends of bookings within 30 days of departure, the campaign aims to boost summer bookings and brand awareness. CEO Alessandro Petazzi emphasizes their expertise in last-minute travel deals. Chief Marketing Officer Paul Cumiskey stresses the message's consistency, reassuring travelers of great last-minute deals without stress. The campaign highlights customer convenience and emotional connection.
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