Decoding DoorDash’s SevenRooms Deal
🚲 DoorDash, a $40 billion third-party delivery service, is acquiring SevenRooms, a customer relationship management business. This deal aims to create a comprehensive platform, akin to Amazon Prime's all-in-one service, and raises concerns over data control and restaurant brand commoditization. Experts like Toby W. Malbec from Church’s Texas Chicken and Robert Peterson from Oracle Restaurants discuss possible benefits and warn of potential threats, such as the misuse of aggregated customer data by DoorDash. Restaurants are advised to audit their tech stacks, read contracts carefully, maintain system flexibility, and demand open APIs to protect their customer relationships.
Share