Inside Wendy’s Playbook to Win in a Shifting Market
🍦 Wendy's is launching Frosty Fusions next week. In Q1, Wendy's app engagement metrics soared, with a digital sales mix over 20%. The brand introduced gamification to its mobile app, enhancing customer engagement. Wendy's also pilots technology to improve order accuracy with sandwich label printers and smart delivery scales, significantly improving performance in participating restaurants. Upcoming promotions include 100 Days of Summer, Frosty swirls, and a Takis collaboration. CFO Ken Cook emphasizes focus on controllable factors amidst an uncertain economic environment.
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