Booking.com charts a smarter path for AI adoption
🏠 Booking.com's CTO, Rob Francis, shifted the company's generative AI focus from enhancing traveler experiences to improving internal efficiency since Apr 21, 2025. AI tools from Zoom and Google optimize employee support, while AI Trip Planner and Smart Filter assist customers. The firm avoids generative AI hype, carefully implementing features and has built a flexible infrastructure to use different large language models (LLMs). The tech stack is modernizing to advance a "connected trip" vision, driven by Francis' passion for travel innovation.
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