Innovation

💰 The 2025 Paytronix Loyalty Report indicates that loyalty check sizes have grown in 50% of Full-Service Restaurants (FSRs), 44% of Quick-Service Restaurants (QSRs), and 31% of convenience stores (c-stores) by over 10% year-over-year. Yet, 12-25% of brands across these segments saw loyalty check size declines, with a quarter of QSR and FSR brands experiencing flat check sizes. The report highlights the importance of AI-enhanced data analytics, qualitative behavior feedback, and personalized marketing strategies for increasing loyalty spend and customer engagement. AI-powered personalization, smart upsells, and relevant offers are essential to turning loyalty program participation into revenue.

📰 LLMs.txt is a new web standard assisting AI models like ChatGPT in understanding website content. It's a Markdown file at the root of a site, enhancing AI search visibility and ensuring accurate information referencing. This tool complements traditional SEO elements such as robots.txt and sitemaps. It's easy to implement and drives more organic traffic by improving AI-generated citations. LLMs.txt works by giving a structured content version to AI, with large language models trained on vast data sets using deep learning and neural networks. AI readability optimization includes clear headings, structured tables, FAQ sections, simple language, internal linking, and optimized metadata. The file's creation involves defining objectives, mapping content, writing in Markdown, and uploading to the website's root directory. WordPress and Webflow platforms can add LLMs.txt through plugins or redirects. Best practices for LLMs.txt include concise descriptions and regular updates. While AI models don't automatically detect LLMs.txt files yet, they can be manually introduced to AI tools to improve content prioritization and visibility. Real-world examples like Anthropic and Cloudflare showcase the effectiveness of LLMs.txt in AI-first content optimization.

💳 G6 Hospitality partners with PaymentKey to provide secure payment solutions across U.S. and Canada hotels. The integrated platform offers card processing, consolidated settlement, chargeback handling, and fraud protection. PaymentKey's PCI-compliant technology aims to increase transaction speed, real-time payment visibility, and guest satisfaction. It is optional for G6's franchisees and already live at select properties, with comprehensive support for transition without service disruption. CEOs of G6 and Natson Hotels highlight the partnership's benefit for operational excellence and technological advancement.

💻 Red Roof partnered with HotelIQ for HotelIQ Decision Cloud, an AI-powered platform for hospitality. Zack Gharib, Red Roof President, highlights AI's role in predictive pricing and revenue optimization across nationwide properties. The solution automates revenue management, streamlines operations, and enables data-driven decisions to increase efficiency and drive profitability. HotelIQ's CEO, Apo Demirtas, commends Red Roof's innovative approach to technology adoption.

🏨 Today's guests expect personalized hotel experiences, driving the need for data-driven relationship models and technology integration. Hotels respond to demographic preferences, with Baby Boomers preferring phone interactions and Millennials and Gen Z favoring digital channels. Mobile technology, including apps for check-ins and services, must integrate with PMS, CRM, and POS for seamless guest data flow. To personalize services, hotels create Single Guest Profiles from various data sources, ensuring data integrity through regular audits and CRM solutions. Cloud-based platforms offer scalability and centralized data management, while data privacy and security are paramount to meet legal requirements and build trust.

🏡 Lighthouse acquired The Hotels Network, a marketing personalization technology leader, enhancing Lighthouse's AI-driven marketing capabilities. The Hotels Network, founded in 2015, operates in over 100 countries serving more than 20,000 hotels and delivering an average 32% uplift in direct bookings. This acquisition enables Lighthouse to offer a comprehensive platform combining market intelligence with personalized guest booking experiences, aiming to increase direct revenue for hotels. The combined technologies will assist hoteliers in attracting and converting guests using AI, predictive algorithms, and real-time data.

🏨 In SAN DIEGO, California, Cloudbeds launched Cloudbeds Labs for AI-driven operations in the hospitality industry, unveiling AI solutions Signals and Engage. Signals forecasts demand with 96% accuracy up to 180 days and offers AI recommendations to outperform competitors by 15% or more. Engage, an AI voice concierge, answers guest inquiries in five languages and handles voice-driven bookings. Both aim to drive direct bookings, enhance operational efficiency, and scale hotel profitability without added headcount.

🏨 Mak Abdelkafi, Senior Sales Director at Mews, emphasizes the practical integration of AI into hotel operations, which has been in progress for three years. Key AI applications include technical support via chatbots, room assignment optimization (referred to as "tetris"), guest experience enhancement across hotel groups, and human capital management. These innovations aim to improve operational processes, guest satisfaction, and revenue optimization, while balancing cost. Abdelkafi advocates for AI's support role rather than replacing human interaction, upholding the importance of the personal touch in hospitality. Attendees can explore more insights at the Hospitality Operator Forum on June 12.

📦 Vita Mojo, a UK-based startup founded in 2015 as a digital-first quick-service restaurant, is now a notable hospitality technology provider. Under leadership from cloud software veteran Charlie Horrell and backed by Battery Ventures, the company has grown to 115 employees with one-third focusing on R&D. Vita Mojo offers a unified platform that integrates digital ordering, back-of-house management, and customer engagement, aiming to improve operations, increase revenue, and build brand loyalty. UK bakery chain GAIL's saw a 150% increase in customer acquisition and engagement from nearly one-third of their customers after partnering with Vita Mojo. Bubble tea brand CUPP, another client, now takes 80% of orders digitally and increased their average order value by 9.7% using Vita Mojo's platform.

🏨 Singapore's pop-up hotel and coliving brand, Tiny Pod, plans to open Train Pod @ one-north in 2025's second half, featuring eight ensuite rooms in a decommissioned MRT carriage. The Train Pod, with rooms for two, will include Murphy-style bunkbeds, air conditioning, WiFi, and Netflix, and shared facilities such as vending machines, an outdoor kitchen, and a washing machine. Located at JTC's LaunchPad, the hotel conversion of a Kawasaki-Nippon Sharyo C751B train car cost S$300,000 and took eight months. With support from JTC, LTA, and MTI, Tiny Pod aims to offer eco-friendly accommodation, previously launching compact hotels at Haw Par Villa and Gardens by the Bay.