REPORT: Loyalty Check Sizes Growing, But Not Universally
💸 Loyalty check sizes in the restaurant and c-store industries are increasing, with 50% of FSRs (Full-Service Restaurants), 44% of QSRs (Quick Service Restaurants), and 31% of convenience stores experiencing over 10% year-over-year growth, according to the 2025 Paytronix Loyalty Report. However, 12-25% of brands saw declines, and approximately a quarter witnessed stagnant check sizes. AI-enhanced data analytics, qualitative behavior feedback, and personalization are recommended to boost loyalty spend and engagement, contrasting with flat averages that may not reflect true profitability against non-loyalty members.
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