How AI became essential for marketers
📈 On Apr 9, 2025, generative AI revolutionized marketing, making it a universally accessible technology. AI adoption soared as marketers integrated AI into daily tasks and hired specialists, with AI skills demand nearly tripling from 2022 to 2023. Senior leaders now handle AI tool strategy, with 84% actively involved in tech evaluation. Decentralization is advocated for effective AI leverage, and AI is considered a strategic enhancer of human capabilities. Read more at Think with Google.
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