Innovation

📱 SHR launched a new AI Assistant for content automation within CRS and CRM platforms. The AI Assistant facilitates multilingual updates, maintains consistent messaging, and improves accessibility compliance, optimizing room descriptions, promotional materials, and image alt-text. SHR's CEO, Rodrigo Jimenez, emphasizes the AI's role in enhancing guest experiences and driving bookings. This innovation is part of SHR's forthcoming series of AI-driven enhancements to elevate the hotel guest journey.

🛩 Airbus plans to introduce a "commercially viable" hydrogen-powered, fully-electric passenger aircraft possibly by the late 2030s. The ZEROe aircraft will feature electric propeller propulsion systems, four propellers, and hydrogen fuel cells that emit only water when using renewable energy-produced hydrogen. Technologies include four two-megawatt electric propulsion engines and two liquid hydrogen tanks. Airbus reaffirms its commitment to hydrogen for aviation decarbonization, with further refinement and testing of associated technologies to come.

👤 69% of travelers across generations look forward to business trips, with 70% of Gen Z (18-28) eager but also stressed. Gen Z (63%) less likely understands employer's duty of care compared to 68% overall and 73% of Millennials. UK and US travelers (84% UK, 90% US) feel supported by employers during disruptions. 45% of Gen Z experienced travel disruption, more than Millennials (36%) and Gen X (32%). 60% are interested in digital tools, 70% want human assistance. Over half are comfortable with AI for tasks: flights (62%), expenses (60%). Millennials more comfortable with AI than Gen Z. 62% US/UK travelers extended trips for leisure, 65% maintain personal values on work trips, frequent flyers (78%) more so. 40% of remote workers consider travel opportunities important for job choice. 55% expect more travel in five years, 66% think it will get easier.

💾 SHR launched AI Assistant for hotels on 24 March 2025 in Houston, TX to automate multilingual content creation in CRS and CRM systems, enhancing guest experience and streamlining operations. The AI Assistant tackles outdated content workflows, instantly generates optimized descriptions and messaging, and ensures consistency and accessibility compliance. It's integrated directly into SHR's platforms, reducing manual workload. SHR, founded in 2004, services over 2,000 global hoteliers and is part of the Access Company.

🚢 PPDS is set to make its first appearance at Seatrade Cruise Global 2025 in Miami from April 7-10, celebrating the event's 40th anniversary. Over 600 exhibitors and 11,000 visitors are expected at the Miami Beach Convention Center. Philips MediaSuite TVs, specifically designed for the maritime market, will be showcased at Philips booth 4405. The cruise industry is projected to grow to a value of $15.1 billion by 2028, up from $7.67 billion in 2022. In 2024, over 35 million people are expected to have vacationed on cruise ships. Philips MediaSuite is now the leading hotel TV in Western Europe since its launch in 2019 and is part of PPDS' sustainability-driven hospitality offerings, with the company aligning with initiatives like Mercy Ships and winning the 2025 TUI Sustainability Impact Progress Award.

🎢 PPDS, the global provider of Philips Professional Displays, debuts at Seatrade Cruise Global 2025 in Miami from April 7-10, showcasing their latest maritime display solutions at booth 4405. Celebrating the event's 40th anniversary, the Miami Beach Convention Center will host over 600 exhibitors and an estimated 11,000 visitors. The cruise industry, expected to accommodate over 35 million passengers in 2024, is forecasted to reach a value of $15.1 billion by 2028, up from $7.67 billion in 2022. Philips MediaSuite TVs, launched in 2019, have become the top choice in Western Europe's hotel TV market and are now tailored for the maritime sector, featuring sizes from 24" to 65" and FHD or 4K resolution. PPDS emphasizes sustainability with products like the Philips Tableaux ePaper display and EcoDesign Signage 3000 Series, consuming less than half the energy of competitors. PPDS also supports the charity Mercy Ships with their display technology.