Entertainment Expectations: Leading In-Room TV Providers Analyze the Latest Guest Preferences
🎥 DIRECTV HOSPITALITY's research shows 87% of hotel guests watch live TV, 72% premium channels and streaming, 66% on-demand content. 73% experienced weak Wi-Fi impacting streaming and on-demand services. 68% of business travelers, 58% loyalty members, 70% leisure travelers with children would switch hotels for better TV and music access, with a willingness to pay more (61%, 45%, 61% respectively). DIRECTV's Advanced Entertainment Platform offers a customizable guest experience, with partners like Enseo and DISH Business enabling personalized content and promotional opportunities for hoteliers. Strong Wi-Fi and user-friendly systems are essential. HUB Entertainment conducted the research in April 2024 with 1,200 U.S. consumers.
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