Booking.com: How AI is transforming the booking experience
📈 On Mar 7, 2025, at ITB Berlin, Booking.com’s Matthias Schmid highlighted generative AI's role in personalizing travel experiences. The AI trip planner, introduced in 2023, alongside upcoming AI-powered assistants, enhance Booking.com's service offerings. AI applications include improving internal productivity, machine learning for pricing and fraud detection, and better understanding traveler intent. After launching in the U.S., U.K., Australia, New Zealand, and Singapore, the expansion to European markets is underway. AI adoption in the travel industry faces challenges like data protection and the need for substantial investment.
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