What is a Customer Experience Platform, and Why is it Important?
📸 Travelers are 3.9 times more likely to book a hotel with higher ratings. 76% would pay more for a hotel with better reviews. A CXP can lead to $65 million annual revenue increase for upscale hotels with 10 million customers by raising the CX Index™ score by 1 point. Despite 64% of leisure travelers and 52% of business travelers not being loyal to a hotel brand, CXPs aid in retaining guests by improving service quality. Additionally, 95% of travelers read reviews, and 46% use search engines for planning trips. CXPs provide centralized feedback management, real-time alerts, AI-powered sentiment analysis, and personalized guest experiences, which are crucial for hospitality businesses in managing online reputation and guest satisfaction effectively.
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