Big Interview: Technology as a driver of…
🏨 Personalised travel experiences, a growing demand, are hindered by challenges like real-time decision-making, data privacy, and scalability, with AI playing a pivotal role in refining recommendations. Travel agencies face inefficiencies due to varying workflows from different content sources, including traditional GDS, NDC, and low-cost carriers. Sabre aims to solve fragmentation with a multi-source marketplace for a consistent and scalable delivery of content. Effective personalisation in the travel industry also requires understanding customer data and intelligent technology, with AI used to predict traveller interests and bridge the gap between airlines and intermediaries. Industry collaboration is crucial for achieving seamless personalisation.
Share