Innovation

🚩 Axonify research in 2024 discovered that 68% of hospitality managers acknowledge staff burnout, with 64% losing workers due to it. AI is seen as a solution to improve work-life balance by handling repetitive tasks, optimizing schedules, and streamlining operations, ultimately aimed at reducing stress and preventing burnout among hospitality employees.

📈 Sojern and Benchmark Research Partners, supported by Brand USA, Destination Canada, the European Travel Commission, and the Caribbean Tourism Organization, released the “State of Destination Marketing 2025” report. 85% of destination marketing organizations (DMOs) maintained or increased digital ad budgets. Challenges include demonstrating ROI, with 60% using clicks as their top metric, 54% struggling to show clear ROI, and 37% facing tracking and attribution issues. 83% focus on programmatic advertising. The dominant channels are display ads (97%), social media (90%), and search engine marketing (80%). AI is used by 63% for content creation, but only 28% for data analysis. Always-on campaigns are now favored by 52% over seasonal ones. Personalized marketing is still underutilized, with only 15% applying advanced techniques. Data use is extensive, with 84% for digital marketing insights, 75% for visitor tracking, and 69% for market research. Co-op marketing in Europe increased by 16% year-over-year. Social media is used by 91% of DMOs, with Facebook and Instagram being top channels, while CTV and short-form video formats are on the rise.

📌 Sunnyvale, CA, February 4th, 2025: Vincent Ramelli appointed CEO of LodgIQ, a leading AI-enabled revenue management solutions provider for the hospitality industry. With a vision for global expansion and innovation, LodgIQ aims to empower hoteliers worldwide. Ramelli's track record in scaling businesses and focus on customer-centric innovation aligns with LodgIQ's mission. The company already works with over 550 hotels and is positioned to meet the industry’s increasing demand for data-driven management.

🍴 Teneshia Murray, previously a hair stylist and salon owner in Atlanta, pivoted to the restaurant industry in 2020 due to the COVID-19 pandemic. Without prior food service experience, she now successfully runs T’s Brunch Bar, a Southern comfort food-themed brunch brand with four locations. Murray encountered initial losses, spending $1 million in her first year and selling her original concept, Gritz Brunch Bar. However, she adapted, converted another concept (Red Velvet Bistro) into a T’s Brunch Bar, and intends to expand to 10 locations in the future, targeting markets like Las Vegas, Miami, Charlotte, N.C., and Houston, with plans for franchising. T’s Brunch Bar's popularity is partly due to its 38,000 Instagram followers, social media-savvy marketing, and unique menu by executive chef Jamarious Gilmere, featuring dishes like chicken and waffles, catfish, and Cajun pasta. No new openings are planned for 2025 as Murray strategizes for future growth.

📱 D-EDGE has created a "One-Stop-Shop" digital ecosystem, centralizing services and activities for a variety of users including holidaymakers, business travelers, and students. This innovative approach streamlines the booking process and improves operational efficiency for hotel and residence teams.

🏨 In the hospitality industry, the "Dark Mode" trend reflects a reaction to economic and geopolitical climates, suggesting a shift towards macro developments rather than endogenous creative trends. The advice for hospitality operators is to be cautious, with meaningful changes being slow and the industry selling buildings, not t-shirts. Specific recommendations include: avoiding CSR-washing without action, not passing responsibility onto customers, moving away from "cute" branding unless it aligns with the brand, rediscovering the essence and mystique of hospitality, investing in privacy and data security, and considering color palettes like Phthalo Green and Mocha Mousse. Luxury and upscale lifestyle segments should focus on escapism and theatricality, mid-scale lifestyle on controversy and dating trends, budget and conference on reassurance and genuine friendliness, and independent/boutique on meaningful community engagement.

💪 Chili's removed the "It's Just Wings" station tower, eliminating 13 menu items, to focus on high-growth items like Triple Dippers and Crispers. They've adopted a kitchen display system (KDS) and are installing TurboChef ovens in a quarter to a third of locations. Brinker International, parent company, is applying Chili's strategies to Maggiano’s, with Ernest Perez and Mike Westley, veterans from Yum! Brands, leading the charge.

🏩 Laura Calin, Senior Vice President at Oracle Hospitality, received the Lifetime Achievement Award at the 2024 Hotel Visionary Awards for her 30+ year career enhancing hospitality technology. She pioneered the OPERA property management system and Oracle OPERA Cloud, impacting over 45,000 hospitality venues globally. Oracle's OPERA Cloud adoption surged by 300%, and Calin's efforts led to the development of OHIP with over 3,000 APIs. She champions diversity and mentorship, influencing many to senior tech roles.