Bob W Launches New Hotel Carbon Tool That Shows Sector Emissions Are Five Times Higher than Previously Thought
🚧 Bob W, in collaboration with Furthr, developed ‘LEGIT’, a tool for detailed environmental impact metrics which show hotel carbon emissions are at least five times higher than previously estimated. Bob W's LEGIT expands upon the Hotel Carbon Measurement Initiative (HCMI) used by over 30,000 operators, including industry giants like Hyatt and Marriott International. LEGIT factors in additional elements such as construction materials and waste, revealing that Bob W’s carbon footprint was 419% higher than HCMI's calculations – specifically, a difference from 1.48 kgCO₂e/night to 19.7 kgCO₂e/night for Bob W's Koti Katajanokka building in Finland. Bob W's sustainability efforts include offsetting 100% of their operational emissions, aiming for net-zero by 2050, and a commitment to transparency by publishing guest emissions data. The company's rapid expansion, a 200% growth in portfolio, contributed to a 90% increase in total carbon footprint in 2022, totaling 4,489 tCO₂e.
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