The Secret to Longer Guest Stays? Predictive Personalization Powered by AI
🏨 Hotels using Predictive Personalization technology can enhance guest engagement by evaluating hundreds of behavioral signals to assign dynamic value scores, determining booking intent and potential spend. Algorithms like Intent, Spend, and Flexibility aid in personalizing offers. The new Length of Stay (LoS) algorithm predicts and incentivizes extended stays, such as “Book 3 nights, pay for 2,” increasing hotel revenue and guest satisfaction. This AI-driven approach helps protect rate integrity while boosting bookings.
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