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Innovation

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  • 2 min

The Advantage Travel Partnership partners…

  • Travel Weekly Group Ltd
  • 11 December 2024
📈 The Advantage Travel Partnership collaborates with Vibe for a new online booking tool platform aimed at TMCs under the AMS model. This empowers agents with advanced tools, leveraging group buying power to compete with larger organizations. Stephen Baxendale emphasizes their commitment to leading technology, enhancing their One-Stop Business Hub for growing market needs. Vibe's Danny Girling highlights the leveling of the playing field, offering TMCs the ability to serve clients innovatively and profitably.
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  • 2 min

SITA bags Red Sea International Airport…

  • Travel Weekly Group Ltd
  • 11 December 2024
🛫 SITA partners with Saudi Arabia's Red Sea International Airport (RSI) as a Specialised Airport Systems provider for the new Main Terminal Building. RSI, developed by Red Sea Global, aims to serve one million guests annually by 2030 with a peak capacity of 900 passengers per hour. SITA will implement solutions for passenger processing, baggage reconciliation, and airport operations. The solutions include SITA Flex, Maestro departure control system, Bag Manager, and Information Display Systems, ensuring a smooth passenger experience and efficient airport management.
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Hotels expand beyond traditional room sales

  • Automatic
  • 11 December 2024
🏨 On Dec 11, 2024, hotels are innovating their booking systems with personalized interactive tools like 3D maps, increasing profits and reducing dependence on travel agencies. Wyndham uses cloud tech for early check-ins, adding thousands in revenue per property. IHG upsells room features, boosting their earnings. Marriott adopts dynamic pricing for various services, aspiring to be a "travel retailer.
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Increase guest engagement with advanced marketing technology

  • Automatic
  • 11 December 2024
💸 On Dec 11, 2024, it was emphasized that integrating a CRM, loyalty, and feedback tools is vital for enhancing guest experience. Hotels must engage with guests across various platforms like social media, email, and apps to ensure consistent and personalized experiences. Testing different marketing, pricing, and loyalty strategies is recommended to boost guest engagement. Employing modern technology and focusing on personalization are crucial for staying competitive and increasing guest satisfaction. Full insights at Shiji.
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Google’s search dominance in travel faces new challenges

  • Automatic
  • 11 December 2024
📈 eMarketer forecasts Google's U.S. search ad market share will drop below 50% by 2025. TikTok challenges Google in travel advertising, even amid a potential U.S. ban. OpenAI's SearchGPT, providing real-time updates and planning to include ads, may shift travel discovery queries away from Google, affecting its travel ad network starting next year, according to Thomas Reiner of Altimeter Capital.
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Haven Hot Chicken’s Harnesses Guest Insights

  • Tony Loeb
  • 10 December 2024
🍗 Bikky, specialized in customer data for multi-unit restaurants, partners with Haven Hot Chicken, a Nashville-style chicken brand founded in 2020, which opened its 9th location in the summer and was recognized as a fast-growing business in the state and country. Bikky's platform enables Haven to track guest behavior, make data-driven decisions, and improve marketing effectiveness. The data helped retain a strategic menu item and will inform site selection for expansion plans targeting 2025. Bikky's CEO, Abhinav Kapur, highlights Haven's goal to double store count next year.
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  • 3 min

Bob W Deploys NevayaOne

  • Tony Loeb
  • 10 December 2024
💰 Encore, a global event technology and production services provider with 12,000 team members across 20 countries, launched the ‘Overtime Savings Program’ in the U.S. to improve financial stability for its workforce facing seasonal business fluctuations. Utilizing UKG's payroll technology, the program allows employees to save overtime earnings and receive a company-paid match. Following its post-Labor Day launch, UKG Wallet™ usage surged tenfold. Additionally, the ‘Seasonal Leave of Absence Program’ offers flexible off-season breaks while retaining benefits and career status, with global expansion plans underway.
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  • 3 min

Caring Back: How Robust & Flexible PMS is Improving Your Guests’ Arrival Experience

  • Tony Loeb
  • 10 December 2024
🏨 Independent hotels enhance guest arrival experiences using technology like property-management systems (PMS) and experience management systems (XMS) to improve communication and offer personal touches. Digital communication enables guests to inform hotels of late arrivals, allowing for staggered room preparation and extended check-in times. Contactless technology provides self-serve mobile check-in options or kiosk check-ins to expedite the process. Modern PMS capabilities also allow guests early access to amenities, increasing revenue and guest satisfaction.
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  • 10 min

From Zero to IPO: Building eDreams Before the Playbooks

  • Mauricio Prieto
  • 10 December 2024
🏡 eDreams, founded in 1999, became Spain's first unicorn with a 2014 IPO valuing the company at €1.6 billion ($2.2 billion). By then, eDreams had reached €4.3 billion ($5.9 billion) in bookings, €430 million ($589 million) in revenue margin, and €118 million ($162 million) in EBITDA. The company, initially without a clear product-market fit, pivoted to a flight booking engine after customer feedback. Innovations included combining low-cost and traditional carriers, introducing service fees, and leveraging Google AdWords early on. Founder-led until 2015, eDreams attracted global talent by overcoming local hiring challenges, creating a merit-based culture, and operating anti-consensus strategies.
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  • 2 min

Advance exclusive, powered by Amadeus Hospitality | Duetto

  • Darren Koch Chief Product Officer Duetto
  • 10 December 2024
📈 In March, the expansion of the partnership between Duetto and Amadeus Hospitality was announced, now the integration of Demand360® data into Advance is complete. This collaboration offers an industry-first feature: a subset of Demand360® data with a 60-day stay date horizon within Advance. Benefits include enhanced data insights, improved efficiency, data-driven decisions, and scalability. The partnership aims to optimize hoteliers' revenue strategies, operational efficiency, guest experience, and provide a competitive edge.
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