Innovation

🤖 Langham Hospitality Group is implementing AI across its 31 properties on four continents. Their strategy includes three AI agents: an experience agent for guest services in over 50 languages, a knowledge agent for staff training, and an insight agent for data analytics. Major hotel chains like Hyatt, Marriott, Accor, and Hilton are also investing in AI, aiming for more personalized and efficient services. Langham's technological evolution aligns with its history of innovation since 1865.

💸 Google overrode its AI, Gemini 3, after it identified Club Wyndham Grand Desert in Las Vegas as a match for a user's request for a resort with specific amenities. Despite the correct AI solution, Google directed users to Travel Hotel Ads, prioritizing revenue over relevance. Hotels must ensure structured data connects directly to booking engines to maintain visibility. Adapt or lose control to the platform's ad-focused approach—prepare for AI discovery.

💻 Hotel booking is changing, with AI relying 80–90% on reviews, OTA descriptions, Google profiles, data, sentiment, location, pricing, and category clarity—only 10–20% from hotel websites. Guests will ask AI for options like a quiet spot under $180 near downtown, skipping traditional browsing. Stay Tiny adapts by offering modular inventory, seamless operations, and AI-friendly products. The focus shifts from tools to positioning, identity, and simplicity. If your website vanished, would AI still choose your hotel? #FutureOfHospitality

🏡 Hospitable, a property management software, announces its dynamic pricing tool to assist hosts and property managers in increasing revenue and automating rate settings. The tool, a PMS industry first for being built-in with no extra cost, responds to real-time market trends and offers hyperlocal pricing recommendations. The launch addresses the issue that 57.2% of hosts struggle with occupancy goals, and 28.9% find managing pricing challenging. Hospitable offers a 30-day pricing trend preview, and for the first month post-launch, users can access 24 months of insights. CEO Pierre-Camille Hamana highlights the tool's ability to set smarter rates and provide market visibility without extra fees or integrations. The tool is available for all Hospitable customers across Host, Professional or Mogul plans. The full industry report with 2025 host insights is slated for release next week. Hospitable, founded in 2016, has expanded from a PMS to a comprehensive solution, including AI-powered guest messaging and direct booking website management.

🛫 YOTEL partners with Pack Up + Go to offer U.S. travelers spontaneous trips, revealed just before departure. With 60% of Americans stressed by planning, this collaboration eases travel by combining YOTEL’s tech-savvy hotels with surprise itineraries. Guests fill out a survey for personalized experiences, with activities like museum visits and wellness options. Designed for solo travelers or groups seeking a city break, this partnership blends discovery with effortless adventure.

💬 2025 trends show hotel apps are underutilized for in-stay communication. In a survey by eviivo, 60% of 450 travelers prefer SMS or WhatsApp, with just 4% opting for hotel apps. Global Business Travel Association found 61% of business travelers downloaded hotel apps, mainly for reservations and rewards, not communication. Instant messaging like SMS boasts 98% open rates. Operators are advised to focus on familiar channels and integrate AI for efficient, personalized guest interactions.

🤖 Langham Hospitality Group launched three AI agents to enhance guest interaction and staff support. Who? Langham Hospitality Group. When? Announced recently in 2025. Where? Hong Kong. What? Introducing AI tools: Experience Agent (multilingual guest interface), Knowledge Agent (staff support), and Insight Agent (real-time analytics). How? Phasing into 31 properties across continents. The Experience Agent supports over 50 languages, the Knowledge Agent assists staff with instant answers, and the Insight Agent analyzes booking and guest trends for better decision-making.

🌐 BTO 2025 in Florence gathered digital tourism experts. The “Zero Click, Zero Friction” session featured Romy Abbrederis, Simone Puorto, and Alessio Re. Highlight: over 60% of searches end without a website click. They discussed hotel industry challenges, emphasizing real-time digital integration. Romy Abbrederis promoted automation through Lobby, while Alessio Re and Simone Puorto introduced Elegia, an AI orchestrator. They concluded that hotels must modernize systems now to remain relevant.