SiteMinder’s Changing Traveller Report 2025
🏖️ By 2025, the 'Everything Traveller' emerges, marrying traditional and modern travel. On Nov 13, 2024, it's reported that 36% of travelers will start hotel searches via search engines, a 10% increase from 2024. Baby Boomers lead at 42%. While 42% book through online travel agencies, up 3%, direct bookings fall to 27%. Travel agent use grows by 1.5%. Over half (52%) have left online travel agencies after bad experiences, with Mexico and India having the highest rates.
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