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Innovation

4503 posts

[[ 9 ]]

What is a hotel CRM system: Benefits, features, and top 10 providers

  • Sofia Vargas
  • 1 November 2024
📦 Jackie Maloney from Cloudbeds emphasized the importance of CRM systems for hotels at Passport 2024, Cloudbeds’ annual UserCon. A CRM system enables hotels to gather guest data, manage campaigns, and streamline operations. It also fosters customer loyalty, with 94% of customers preferring to repurchase from a known source. Key CRM features include multi-channel communication, contact management, and marketing automation. The top CRMs in 2024 include ALICE by Actabl, Cendyn, and Salesforce, among others, which integrate with the Cloudbeds Platform.
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  • 4 min

Outdoor Accommodations Revenue Management: Shaping the Future of Outdoor Hospitality

  • IDeaS Revenue Solutions
  • 1 November 2024
🏕 According to a 2024 Kampgrounds of America report, RV usage in the U.S. and Canada increased by 96%, and cabin/glamping usage by 101% over the past decade. To maximize revenue and meet market demand, outdoor accommodations are adopting IDeaS' G3 RMS, a revenue management system that optimizes pricing and efficiency. G3 RMS analyzes data, updates inventory, pricing recommendations, and integrates with management tools to help properties compete in the global outdoor hospitality market. Providers can now automate pricing strategies and tailor offerings for different guest segments, enhancing both revenue and guest experience.
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  • 9 min

Big Interview: How far has solo adventure…

  • Kate Harden-England1
  • 1 November 2024
📅 In 2024, over 75,000 people traveled with WeRoad, marking a 60% increase from the previous year. Italy remains the main market, contributing 25% of business, with expectations of international business increasing to 35-40% in the following year. The UK market has proven to be the most competitive, with high marketing costs and a saturated market of experienced players. WeRoad focuses on community engagement through events and partnerships, like with Manchester young professionals. WeRoad.co.uk is moving its platform to WeRoad.com to unify English-speaking customer itineraries and simplify operations. The company has nearly 3,000 coordinators (a 50% growth) and emphasizes the importance of customer satisfaction. The Series B funding round closed at 18 million euros. WeRoad is developing a consumer app and expanding with new weekend itineraries, thematic trips, and a city strategy for community events.
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  • 4 min

Hotel tech budgeting – 5 ways to plan your year

  • jon.eichelberger@trustyou.net
  • 31 October 2024
🔔 Hotel companies review tech infrastructure annually with stakeholders like owner-operators and tech teams. TrustYou's Customer Experience Platform (CXP) integrates with existing systems, consolidates feedback, and minimizes operational disruptions. AI and ML technologies offer competitive advantages such as an 80% reduction in response efforts and significant ROI. Hotels like B&B leverage guest feedback to drive brand development and innovations. Flexibility and scalability are crucial for technology to support growth. Adaptability is key in successful technology implementation, with a focus on user feedback and a controlled rollout strategy.
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  • 5 min

Tell Newsletter #81

  • Martin Soler
  • 31 October 2024
💻 Large Action Models, such as Rabbit and Claude, enable AI to perform tasks beyond language understanding, potentially helping hotels to manage repetitive PMS tasks. Google's self-service system at McDonald's has been well-received by customers despite initial franchisee resistance, providing table service and not reducing labor costs but increasing revenue. Paid search ads on non-brand keywords have proven effective for hotels to direct bookings, challenging traditional OTA-dominated models. AI advancements, like Google’s AI music composer, are democratizing creative processes, allowing for customized artwork and music. Hotels are considering new advertising models that create future demand, leveraging tools like AI and video to inspire travelers. Collaboration with tourism boards can amplify these efforts, building brand awareness that contributes to long-term revenue growth.
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  • 4 min

StayNow Secures $2.2M Seed Round to Empower Independent Hotel Owners

  • Tony Loeb
  • 31 October 2024
🏒 Lajitas Golf Resort has integrated 14 Agilysys software solutions within 48 hours to modernize guest experiences and improve staff efficiencies. Solutions include PMS, POS, Golf, and Spa systems, enhancing payment security, mobile transactions, check-in/check-out processes, and more. The resort, featuring Black Jack Crossing golf course (#38 in the USA by Golfweek), aims to optimize booking for its hotel, villas, cottages, condos, and revenue from various recreational activities. Agilysys was chosen for its tailored technology, future-proof design, and collaborative implementation approach. Director of IT, Philip McLain, highlighted the smooth project execution and exceptional service contributing to the modernization success.
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Expedia and Microsoft Bing launch strategic partnership

  • Automatic
  • 31 October 2024
🏖 Expedia Group integrates Rapid API with its One Key rewards program, enabling Microsoft Bing users to book from 750,000+ properties globally as of Oct 31, 2024. Bing’s hotel search is live in 16 markets, with Expedia as the preferred provider in the U.K., Italy, France and more. Arrivia's 2024 Travel Outlook reports a 56% rise in brands offering new loyalty rewards, up from 47% in 2022. Travelers can earn rewards from both Expedia and Microsoft programs.
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Google on what the travel industry will look like by 2040

  • Automatic
  • 31 October 2024
📍 New research from Google and Deloitte anticipates a 60% surge in international travel by 2040, with trips reaching 2.4 billion annually. By 2040, India, China, and the U.S. will dominate as the top source markets for travelers. Indian travelers are expected to quintuple, influenced by increased passport ownership and easier visa processes, typically booking flights under 50 days in advance. The U.S. influences 10% of European travel demand and 40% of non-European visits in Europe, with 78% of Americans preferring trusted brands. Spain is poised to surpass France as the most visited country, with Mexico cracking the top five destinations, indicating a shift in travel preferences. ???? Oct 31, 2024.
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Booking.com’s AI Trip Planner got a big update

  • Automatic
  • 31 October 2024
📡 Booking.com introduced a new AI travel planner on October 31, 2024, allowing users to search for accommodations with natural language and get AI-curated responses. The Smart Filter tool scans the site's inventory and applies relevant filters based on user queries like "hotels in Amsterdam with a great gym." The AI also answers specific property queries and will soon provide AI-generated review summaries. Currently available in the U.S., U.K., Australia, New Zealand, and Singapore, it's expected to support local languages in six European countries soon.
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  • 4 min

Global Hospitality Study Exposes Critical ‘Aspiration-Reality Gap’ in Measuring Per-Guest Revenue Beyond the Room

  • Tony Loeb
  • 30 October 2024
🏖️ Agilysys, Inc. (Nasdaq: AGYS) equipped Lajitas Golf Resort with 14 software solutions enhancing guest experiences and staff efficiencies, all implemented within 48 hours. Lajitas, praised for its top-ranked Black Jack Crossing golf course, is situated 2,200 feet above the Rio Grande near Big Bend National Park. Philip McLain, IT Director, sought to unify guest services and optimize revenue across hotel, golf, dining, and activities, prioritizing future-proof, intuitive technology. The resort's tech overhaul, emphasizing collaboration with Agilysys, aimed at both frontline and back-office improvements, signifying Agilysys’s commitment to exceptional service and support.
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