Steak and Strategy: Inside Dividend Restaurant Group’s Marketing Playbook
🍴 Denver-based Dividend Restaurant Group (DRG) promotes Sullivan’s Steakhouse and Eddie Merlot’s, both awarded on Wine Spectator’s 2024 list. DRG uses Champion Management and Tagger Media for influencer marketing, targeting macro and micro influencers. The company has 27 upscale locations and focuses on personalized loyalty campaigns without compromising quality, offering 2-for-$99 deals at Sullivan's on Wednesdays and at Eddie Merlot’s on Tuesdays. Wine events, menu refreshes, and a new loyalty program are also key strategies. Sullivan’s and Eddie Merlot’s are open every day, with special seafood Happy Hour deals in October.
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