Cendyn Acquires Knowland, Aims to Yield More MICE Bookings
📈 Cendyn, a hospitality software company, acquired Knowland, a provider of market intelligence data, enhancing MICE space sales prospecting capabilities. Knowland's intelligence covers over 7,500 hotels in the US and international markets. Cendyn recently included Austin-based Haveli Investments in its investors, alongside Accel-KKR. This acquisition aligns with Cendyn's strategy to "Find, Book, and Grow" group business, integrating Knowland's data with Cendyn's Sales CRM, Proposals, and Grouprev platforms. U.S. Travel Association forecasts business travel to reach 95% of its 2019 peak by 2024, offering Cendyn growth potential.
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