My Place Hotels of America Introduces My Place 3.0 Prototype, New Produce Enhancements
🏠 In Aberdeen, South Dakota, My Place Hotels of America introduced My Place 3.0, featuring new product enhancements and a prototype. The updated design offers flexibility with roofing and exterior finishes adaptable to preferences and regulations. The four-story, 71-unit prototype was developed considering feedback from stakeholders and analytics, focusing on franchisee benefits. Installations of the prototype are expected to begin in 2025. My Place continues to offer a 87-unit and a 64-unit prototype with upgrades. The My Place Business Suite, a new 470 square feet room option for business travelers or small families, is set to boost average daily rates (ADR) and contribute to yield management.
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