Guest Post: Amazon Prime Day success…
💰 Mike Putman, CEO of CTS, credits the success of the e-commerce subscription economy to its global strength, as seen with Amazon Prime Day. The travel industry is adopting similar models, offering monthly or annual subscriptions for services or discounts. CTS's report, "The Age of Travel Subscription," provides eight steps for success in this realm, emphasizing business discipline, value, low acquisition cost, recurring income, market resilience, tailored benefits, customer service, and data retention. With the travel subscription economy's initial phase ending, timely action is crucial for market players.
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