Innovation - 10 Minutes News for Hoteliers - Page 435

1 min

H.I.S. broadens partnership with IBS Software

🏨 H.I.S., a leading Japanese travel agency, extends its 14-year partnership with IBS Software to modernize air shopping. The collaboration focuses on leveraging AI and Machine Learning for automation to enhance customer personalization and targeted offers. Executive Officer Kiyoshi Takano emphasizes the importance of Customer Lifetime Value (CLV) and building lasting relationships. IBS Software's Global Head of Consulting and Digital Transformation, Moizzur Rahman, highlights keeping customers central to the travel experience.

3 min

Hospitality’s Tech Surge: Riding the 2024 Digital Marketing Wave

🏨 Amadeus surveyed 100 global hotel leaders from ten markets for its "Travel Technology Investment Trends 2024" research. All respondents plan to invest in digital media, with 33% allocating $50,001-$100,000 and 21% spending over $100,000. Digital campaigns are prioritized to target profitable audiences, with 41% praising data-driven ads for reaching new guests. One King West Hotel & Residence increased revenue per booking by +57% via digital ads. AI is embraced by 98% of hoteliers, seeing its potential to enhance operations, including Capital Region USA boosting visitors with AI-based ads.

Business intelligence for hotels (+7 leading BI solutions)

📊 Hotel business intelligence (BI) enables strategic decision-making through data collection and analysis from various sources, like the property management system (PMS) and revenue management system (RMS). BI tools help visualize KPIs, streamline data collection, and optimize performance for increased revenue and enhanced guest experiences. Key features of BI software include advanced reporting, competitive intelligence, cloud-based services, forecasting, data management, multi-property functionality, and an open API. Cloudbeds Insights is one of seven highlighted solutions, integrating with existing systems and offering real-time data and custom reporting to support various hotel department goals. Other solutions include Amadeus, D-Edge, Duetto, Lighthouse, M3, and Omniboost.

2 min

Visual Matrix’s MOP Tech Increases Adoption by 440 Percent

💸 Visual Matrix's MOP technology experienced a 440% growth since November 2021, now deployed in over 1,000 hotels across 33 brands, including Wyndham, Hilton, Marriott, and IHG. MOP, a mobile housekeeping and maintenance solution, enhances operational efficiency through real-time updates, reducing reliance on physical trips to the front desk. It features labor-saving tools, emergency panic buttons with geolocation, and an integrated texting system for guest communication. The multi-language platform aims to streamline hotel operations and reduce paper and ink usage.

6 min

What is personalized guest transportation for hotels?

🚊 Hotels are enhancing the guest experience with personalized guest transportation, a trend that caters to individual needs and preferences. This service differentiates hotels in a competitive market, offering benefits like an enhanced guest experience, increased guest satisfaction and loyalty, and additional revenue streams. Challenges include scalability, information management, and measuring satisfaction. Technology, such as guest airport pickup software integrated with property management systems, helps overcome these challenges. Welcome Pickups provides a cost-free solution, enabling guests to book airport pickups alongside room bookings, boosting both guest satisfaction and hotel brand image.

3 min

Why two-factor authentication (2FA) is a must-have for hospitality security

🛑 In 2023, 31% of hospitality organizations experienced a data breach, according to Trustwave. Mews, a provider of hospitality management software, has mandated two-factor authentication (2FA) to secure customer accounts. The activation process for Mews users is simplified to encourage usage. 2FA is critical in safeguarding customer data, fighting phishing, ensuring compliance, and maintaining guest trust. Mews also advises vigilance against phishing scams, private login credentials, and understanding security protocols like SSO and SCIM for better account protection.

1 min

Airbnb vs hotels has been a debate since 2010, but with recent regulatory changes, pricing increases, social impact debates, and s…

📈 Shiji's enterprise management system allows for rapid, large-scale deployment of property management systems (PMS), offering a solution for clients such as TIME Hotels to integrate new properties with minimal downtime. This system supports flexible, scalable deployment and is significant for hotel chains with expansion plans, as emphasized by Mohamed Awadalla, CEO of Time Hotels. Learn more about Shiji's PMS and its benefits to the hospitality industry. #Shiji #Hospitalitytechnology #ShijiPMS

2 min

Mark Shambura Joins Panera Bread as CMO

💰 Boostly raised $5.6 million in seed funding from Trestle Partners, Relish Works, Singularity Capital, and Y Combinator. The platform has driven over $50 million in restaurant sales. Jaime's pizzeria reported a 20% sales increase in April and May and 33% in June's first week, attributing an extra $20,000 monthly sales to Boostly. Founded by Shane and Mikey Murphy, Boostly plans to expand its team and market presence with the new funding.

2024 Hospitality: Embracing the digital marketing wave

🏨 In 2024, 100% of hoteliers aim to invest in digital media campaigns to boost occupancy during slow periods. A third plan to allocate $50,001-$100,000, with 21% budgeting over $100,000. Data-driven ads are acknowledged by 41% for successfully targeting new audiences, while 40% note improved engagement through effective media campaigns. Details are from Amadeus' Travel Technology Investment Trends 2024 research.

3 min

MOP by Visual Matrix Helps Hoteliers Achieve Efficiencies in a Strained Labor Market, Industry Adoption Grows by More than 400%

🚗 3V Infrastructure launches to provide Level 2 EV chargers mainly in multifamily housing and hotels. With up to $40 million from Greenbacker Capital Management, they aim to address the gap in charging infrastructure. JD Power found over half of potential EV buyers are deterred by charger scarcity, while less than 5% of rentals and only 20% of hotels offer this amenity. 3V targets properties with more than 20 sites to accelerate deployment and simplify implementation for real estate owners.

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