Choice Hotels Pilots Breakfast Offerings for Comfort and Country Inn & Suites
🏡 Choice Hotels International’s 69th Annual Convention is taking place at Mandalay Bay Convention Center, Las Vegas, focusing on enhancing Comfort and Country Inn & Suites brands. The upgrades include improved breakfast options, driven by consumer research emphasizing the importance of breakfast in guest experience. A build-your-own breakfast option is piloted for Comfort, catering to dietary restrictions. Country Inn & Suites introduces breakfast sandwiches with Pillsbury biscuits. Prototype enhancements announced in March reduce Comfort hotels' footprint by 1% and add 18 rooms to Country Inn & Suites hotels. Comfort boasts 2,100 hotels with 140 in the pipeline and a 96% brand awareness rate. Country Inn & Suites, acquired in 2022, has 430 hotels, signaling growth opportunities.
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