Airbnb adds a “what” box to search
💻 Nov 7, 2025, Airbnb tests a new “What” search box using natural language input, marking phase one of CEO Brian Chesky's AI vision for travel planning. Phase two will add conversational features, while phase three will unify search, customer service, and messaging. The AI aims for personalized, conversational search results rather than fixed filters. Airbnb is also piloting Experiences and Services city by city for efficient scaling, avoiding commodification by broader AI platforms.
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