Depth of information now drives hotel visibility
🏖 Nov 5, 2025, Google AI Mode transforms travel searches by emphasizing rich content over keywords and backlinks. Travelers now ask detailed, multi-step questions instead of simple searches like "hotel in Zurich." Google AI rewards hotels with complete, useful information and positive mentions across the web. Important factors now include detailed descriptions, FAQs, brand trust signals, and engaging visuals. Instead of just optimizing for keywords, hotels must address traveler needs and provide comprehensive decision-support information.
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